I have tried many foreign delicacies in my world travels. One of which was a scorpion in Thailand, and it was actually delicious. I had been thinking for years that people should be eating bugs, but it seemed like a hard sell. Although I don't necessarily believe in "superfoods" insects would definitely be at the top of the list. I have always cared about the earth and human health, and thought it would be a beautiful symbiosis to consume insects while nourishing both the body and the planet, but I couldn't even get others, let alone myself to start eating insects. And then it dawned on me - cricket protein bars! They're ground up and taste indistinguishable from a regular bar with all the benefits of nutrition and conserving water without any sacrifice for taste. I have always been a fan of protein bars, but like 70% of the world I am lactose intolerant, so we needed a whey alternative. I hope to change the Western world with this concept, and I would love for you to be part of it.